Untitled Document

Digital / Online

 


 

It offers the new dimension of almost endless discriminating choice of the 
consumer.

As such,this medium is truly in its infancy in understanding and 
delivering effective advertising. In this brave new world, the empowered 
consumer is difficult to reach and even more difficult to market to.

It is for this reason our planners and buyers have become consummate students 
of the digital medium.

They are well-versed in relatively traditional channels of approach where
advertising is delivered through websites, but the rapid emergence of social
networking creates new challenges and opportunities that are the equivalent
of channel marketing in an almost club-like setting… but different.